Professional studies: The consumer Childrens books statistics

After looking long and hard i eventually found some demographics on children's books. I wanted to do research into children's books because that's the part of the market that i am most interested in. 

 I decided to start with looking at who actually buys children's books. I found that around 78% of women buy children's books where as only 25% of men buy them. I also found out that the majority of people that purchase children's books are middle class people. they are also more likely to buy that book in a book shop as 75% of men and 77% of women would prefer to go to a shop to buy a book for a child.

 I then found that 61% of the children's books bought were by people aged between 18-44. The average age to have a child is 29 so there is a correlation between the two statistics as this age falls in between the ages of people that buy children's books. This is most likely because they will be buying books for their own children. 

After doing further research i found some information specifically about children and e- books here are the results that i found. Almost 40% of parents with children under 14 are planning to buy a new e-reading device for their children this christmas. This information came from a study of a new york based children's research firm, playScience and Digital Book World [1]

[1] J Greenfield, Parents Primed to Buy Devices and Ebooks for Their Kids This Holiday Season, New Study Finds, http://www.digitalbookworld.com/2012/parents-primed-to-buy-devices-and-ebooks-for-their-kids-this-holiday-season-new-study-finds/, accessed 13/02/2014