professional studies: The Consumer Genral statistics

I started off trying to research the demographics for children's books but there wasn't much information about it. the only statistic that i could find is there has been a 13% rise in sales in 2012. The lack in statistics is probably due to the fact that children cant buy their won books or fill in surveys.

After discovering that there was hardly any information on children's book demographics i decided to do a general search on book demographics. The survey that i found was answered by American people aged 13+. After looking at the article i found that 45% of books bought are paper back, 27% hard cover, 22% e books, 4% other and a surprisingly low 2% audio books. i also found that 42% of books were purchased on line compared to only 15% of books that were bought in chain stores. This shows that although the amount of hard copy books bought is still reasonably high it is quickly getting caught up by e books. The amount of books bought on line is also incredibly high compared to books bought in shops. This proves that the Internet is the best place for books to be discovered and advertised at this moment in time. 

Next I started to look at who is actually buying the books i found out that 60% of people that buy books are woman and the other 40% are men. When looking at the stats for e books i found that more younger people buy them as 60% of the consumers are under 45. I think that this statistic is because the Internet and e books are a pretty modern thing and the younger generation are usually more clued up on the current technology like computers, tablets and e books. Therefore they will know how to buy an e book are more likely to buy a digital book as it is a lot easier and often cheaper. 

From looking at these statistics it is clear to me that the Internet is changing the world of books but hard copy books are still going strong for the time being. In the future i think that the Internet will take over from paper backs and not many books will be printed. Personally i like to have a physical book to read as it feels nicer than looking at a screen to read. But who knows what the future for books will be.